The original SPORT magazine was founded in 1946 as America’s first significant general interest national sports magazine, pioneering many of the innovative approaches and concepts that Sports Illustrated and others later emulated, and was an American institution from the post-World War II period until the dawn of the digital age.
Even at its closing in 2000, SPORT was still reaching two-plus million subscribers per month. Its rich archive, and that of Inside Sports, (another ground-breaking monthly that launched in 1979 and merged with SPORT in 1998) were acquired and preserved to eventually share with, and inspire, a new audience.
In early 2022, Sport Media Entertainment was launched to help reimagine sport story-telling, journalism and celebration for a social media-driven 21st century audience.